|
ADAM GRAY
The Future of Marketing & Social Media Specialist
“At this very moment in time, conversations are happening about your industry and possibly your product. If your organisation does not get to grips with Social Media quickly it may be too late.” Adam Gray is a marketing and social media consultant to a number of large companies and speaks to corporate and business groups about why their marketing doesn’t work. Adam is a successful marketing strategist, and an 'out of the box' thinker who refuses to believe in the natural order of things always searching for a better way. His 'real world' experience began when he launched a retail business based in Knightsbridge (opposite Harrods) where he experienced the thrill of getting the message right, and the danger of getting it wrong! Adam was fascinated with buying patterns, how people could be influenced (or not) by what they saw, and the conclusions they drew. He was so captivated by this process that he sold his business and joined the world of marketing. After learning the ropes he moved through a number of companies, gaining experience of small niche agencies, top 10 agencies, start-ups, and a number of spells working for clients. Adam has worked on campaigns in the UK, Europe, Russia, Middle East and Africa and with numerous small companies and some of the world’s best known brands (Starbucks, Canon, Green Flag, T-Mobile, Unilever, Coutts Bank, Prudential, Deutsche Bank, Sainsbury's and BAA). Despite this he harboured doubts about the effectiveness of the old marketing model and began looking at why this was the case, why marketing was fundamentally broken, and what could be done to change things. Adam has finalised his thinking on why marketing no longer works, and what will take its place as companies gradually tire of spending more and more money to get less and less return. He seeks to break down the fears many people have of Social Media (that isn’t just Facebook!) and relays benefits they bring to businesses. Adam runs Social Media workshops and seminars demonstrating how this represents the future of social communications. His workshops and training also help upskill staff to engage their clients and prospects using Twitter, Facebook, Linkedin, Plaxo, YouTube and other others without the financial outlay of traditional marketing activities. His presentations help companies to make sense of Social Media and once they see the bigger picture, help them to plan and implement a strategy to deliver a bottom line benefit. Adam is currently working on his latest book – I’ve heard it all before! – the rise and fall of marketing. Topics Talks – usually delivered to groups of 50+ individuals including a Q&A session. - A giant leap – a 40 minute top line talk on; how marketing used to work, why it clearly doesn’t work any more, what the way forward is, and what you need to engage with Social Media. This is a good introduction to the benefits Social Media can offer a business and why it is appropriate to YOUR business.
- The internet NOW – ever heard of a wiki, a podcast, a blog but been afraid to ask what it is or why it’s such a great tool. Adam provides a series of short snapshots of these (and more) internet technologies , why they are so special, and how you can apply them to your business.
- In the clouds – a 30 minute talk about cloud computing, what it means for the future of your business, and how you need to shrug-off the desire for owning boxes of software in favour of a cloud based solution.
- My staff won’t do any work! – every employer’s biggest fear of engaging with social media. The talk explores the reasons why this fear needs to be embraced and managed.
Workshops A practical guide to social media and how to make use of it in your business. Testimonials"I would like to take this opportunity to thank you so much for delivering such a great keynote and workshop yesterday. You certainly delivered exactly what we wanted and delegates were able to enjoy an informative session and pick up tips that could make a real difference." - We Do Marketing, July 2010 “I’ve regularly booked speakers for breakfast meetings at IoD Herts over many years. Having recently seen Adam’s talk I’d have no hesitation recommending him to any business audience that wants a stimulating injection of new ideas and practical suggestions into their marketing strategy.” Carl French, Replico Ltd “At a recent meeting of BRX Partners and Leaders Adam Gray gave us an hour of his time to instruct us in “How social networking can work and transform a business”. Towards the end of the meeting a BRX partner gasped “Eureka I’ve got it” for months I have struggled and you have made it clear to me in less than an hour”. For me personally Adam’s talk was a revelation and I felt the question and answer session was equally as revealing”. – Michael Stern, Chairman - BRX Group of Companies. “I recently heard Adam speak at the Hertfordshire Chamber of Commerce lecture. He was speaking on the impact of Social Media. I was impressed at the manner in which he integrated a video presentation with charismatic speaking. Looking forward to hearing him speak again.” - Brendan O'Brien, Marketing Director , Breeze & Wyles Solicitors LLP “Adam has a vast knowledge on the future of social media as a marketing tool and his delivery of the subject is informative and very easy to understand.” - Chris Hutchings, Employer Engagement, Hertfordshire Chamber of Commerce & Industry “I would like to thank Adam Gray for a captivating talk at The Business Club last night. A true inspiration on the subject of social media.” – Karen Birch, MD, The Business Club, Hertfordshire
|